#teainspired gives its users a complete interactive experience of the brand and acts as a star-gate for tea lovers all over the world to be transported to the universe of Dilmah. The aim of the site is to educate, share, inspire and involve the consumers and to allow them a full sensorial experience of the brand. It seeks to introduce tea aficionados from around the world to the miracle of Real Tea and expose the public the infini-Tea of Tea, unveiling the possibilities that lie concealed within this humble herb. The website is the virtual component of the Dilmah brand experience for the community and will exist side by side with actual clubs for all regions, the two concepts together completing the 360 of the Dilmah brand experience. #teainspired will act as an interactive platform that is concentrated on the core of the brand.