'Tea in Five Senses' is an innovation to create an understanding of the versatility and the tantalising luxury of tea in all senses. In the case of fine tea, the sophistication lies beyond, in appreciating tea on the eye, the nose, and understanding the influence of nature in crafting a magical interrelationship amongst these. Further exploring, Dilmah has introduced the fourth sense of touch, or the texture of the leaf in the case of tea, is as revealing of the personality of tea as are its aroma or appearance. In the fifth sense, the tranquility in tea is magnified. In the same way that harmony of flavour on the tongue produces pleasure, the relationship that exists amongst taste, aroma and sound, is beautiful in its harmony.